Workshop on the Importance of Communication in the Process of Return and Asylum Management
As part of the project "Strengthening Migration Management, Asylum, and Return Processes in the Western Balkans," a workshop titled **"Communication Strategy in Strengthening Migration Management, Asylum, and Return Processes in the Western Balkans"** was held from December 18 to 20, 2024, at Hotel Termag on Jahorina.
The workshop brought together employees from the Ministry of Security of Bosnia and Herzegovina, the Service for Foreigners' Affairs, the Border Police, and the Directorate for Coordination of Police Bodies. Its goal was to strengthen the role of the media in the migration and return process. This interactive and practical workshop offered insights into best communication practices, enabled idea exchange, and opened a dialogue on key topics shaping public opinion.
During the sessions, participants explored how media can contribute to a better understanding of migration and return. The focus was on identifying media partners and analyzing successful communication approaches from the region. Participants discussed effective strategies and shared their own experiences.
The second part of the workshop focused on presenting key messages that contribute to better public understanding of migration. The discussion emphasized creating narratives that foster empathy and understanding. A brainstorming session was conducted on training models and resources needed to improve communication skills. Group work facilitated the practical development of ideas, leading to concrete proposals for future training and support.
As a result of the workshop, a series of recommendations were agreed upon to improve a coordinated approach, focusing on enhancing information exchange among agencies interacting with migrants. The importance of clear and consistent messaging was highlighted, with an emphasis on avoiding stigmatizing language and accurately portraying the activities and capabilities of the security sector.
The workshop was designed for professionals utilizing communication skills in their work and aiming to contribute to better public awareness on migration and return issues.
Learn more about the project: https://hwi.ba/en/projects/refugees-migrants-displaced-persons/strengthening-migration-management-asylum-and-return-processes-in-the-western-balkans/22
